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This Thursday I'm a guest somewhere worth reading

Jun 7, 2026

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1 min read

This Thursday I'm a guest somewhere worth reading

The inbox was never the goal. More on that next Thursday.

Pavel Ivanishchev
Pavel Ivanishchev
Your ESP Can Block Your Account.

May 31, 2026

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4 min read

Your ESP Can Block Your Account.

And why they won't tell you what you did wrong.

Pavel Ivanishchev
Pavel Ivanishchev
Why I write this newsletter about deliverability

May 24, 2026

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4 min read

Why I write this newsletter about deliverability

The reason is probably you.

Pavel Ivanishchev
Pavel Ivanishchev
Your warm-up tool is lying to you

May 17, 2026

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5 min read

Your warm-up tool is lying to you

Seed accounts, fake opens, and a dashboard that measures nothing real

Pavel Ivanishchev
Pavel Ivanishchev
Deliverability after a long pause

May 4, 2026

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4 min read

Deliverability after a long pause

What to do if you haven't sent in months?

Pavel Ivanishchev
Pavel Ivanishchev

Case Study

Your ESP isn’t your deliverability problem.

Apr 25, 2026

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6 min read

Your ESP isn’t your deliverability problem.

Three upstream issues that broke deliverability before send.

Pavel Ivanishchev
Pavel Ivanishchev
Cross-promote to grow. But do it wrong and you'll hurt your deliverability.

Apr 16, 2026

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4 min read

Cross-promote to grow. But do it wrong and you'll hurt your deliverability.

How to vet newsletter partners so the new subscribers you gain actually help and not harm your sender reputation.

Pavel Ivanishchev
Pavel Ivanishchev
25 prompts to fix your deliverability with beehiiv MCP

Apr 15, 2026

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8 min read

25 prompts to fix your deliverability with beehiiv MCP

One day in and I recommended it to all my clients

Pavel Ivanishchev
Pavel Ivanishchev
Your open rate just got less reliable (again)

Apr 12, 2026

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11 min read

Your open rate just got less reliable (again)

SparkPost analysed 10 billion Gmail opens. Here's what they found.

Pavel Ivanishchev
Pavel Ivanishchev
5 things a 25-year deliverability expert said that are worth knowing about inbox placement

Apr 5, 2026

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6 min read

5 things a 25-year deliverability expert said that are worth knowing about inbox placement

One day in and I recommended it to all my clients

Pavel Ivanishchev
Pavel Ivanishchev
Is Gmail's AI going to bury your emails?

Mar 29, 2026

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3 min read

Is Gmail's AI going to bury your emails?

Everyone panicked about Promotions in 2013 too

Pavel Ivanishchev
Pavel Ivanishchev
What's Your Newsletter Actually Worth?

Mar 14, 2026

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5 min read

What's Your Newsletter Actually Worth?

Revenue type, list quality, subscriber data — this is how newsletters actually get valued.

Pavel Ivanishchev
Pavel Ivanishchev
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