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Hey, it's Pavel.
Every week I pick a topic, break down a problem, and send it to you. This week I want to flip the direction. This issue is about you telling me what to write about.
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· One question
What is the top issue you have with your email today?
That's it. That's the whole ask.
Maybe your open rates dropped and you don't know why. Maybe Postmaster Tools shows you nothing useful. Maybe your ESP flagged your account, or your cold outreach lands in spam, or your DMARC reports sit unread because nobody on your team knows what to do with them.
Big or small, technical or organizational. Hit reply and tell me.
· Why I'm asking
The best issues of this newsletter started as real problems. The warm-up tool issue came from a real case. The ESP blocking issue came from a real situation that played out in public. Abstract theory doesn't help anyone. Real problems do.
Your reply gives me two things. First, I learn what actually hurts right now, not what I assume hurts. Second, your problem might become a future issue. I anonymize everything. Nobody will know it was you, but a few hundred practitioners will read the fix.
And I read every reply myself. If I can point you in the right direction in two sentences, I will.
· Replying also helps you land here
One more reason to hit reply, and it's a deliverability one.
A reply is the strongest positive engagement signal a mailbox provider can see. Stronger than an open. Stronger than a click. When you reply to this email, Gmail and Outlook learn that mail from sendpoint.net belongs in your inbox, not in Promotions and not in spam.
So replying takes you thirty seconds, gives me a topic, and trains your inbox to keep finding me. Everybody wins.
So: what is the top issue you have with your email today?
Hit reply. I'm reading.
Before You Go: Here's How I Can Help
Work with me directly — If you have a deliverability problem that needs fixing, I take on clients through Upwork. Audits, troubleshooting, ongoing support.
Start your newsletter on beehiiv — Send Point runs on beehiiv and I'm a beehiiv partner. If you're looking for a platform, get 20% off for 3 months with code PAGTH7YX at beehiiv.com. I can help you with setup and migration, just reply to that email if interested.
Stay in the loop — Issues go out weekly. Each one covers a specific deliverability problem: concrete signals, concrete fixes. Forward this to someone who needs it.
— Pavel
