Hey, it's Pavel. Email Deliverability Expert helping email operators raise the bar for themselves and their teams. I'm building this newsletter for high-performing email marketers who want to stay ahead of the game. If you're serious about email deliverability, don't forget to subscribe.
✨Introduction
Gmail isn't just another email provider. It's the gatekeeper to roughly 1.8 billion inboxes worldwide.
When your emails fail to reach Gmail users, you're not just losing a few recipients. You're potentially missing a third of your audience.
The challenge is that Gmail's filtering has become increasingly sophisticated. Gone are the days when you could game the system by avoiding certain "spam words" or using clever tricks. Today's Gmail uses machine learning that analyzes hundreds of signals simultaneously, learning from billions of user interactions every day.
What makes Gmail deliverability particularly tricky: the rules aren't static. What worked last year might not work today.
Underneath all the complexity lies a simple truth. Gmail wants to deliver mail that recipients actually want to receive. Everything else flows from that principle.