Hey, it's Pavel. Email Deliverability Expert helping email operators raise the bar for themselves and their teams. I'm building this newsletter for high-performing email marketers who want to stay ahead of the game. If you're serious about email deliverability, don't forget to subscribe.
I'm writing this from a Eurostar train speeding toward Brussels, coffee in one hand, laptop balanced on the other.
Traveling gives you perspective. You notice patterns. Like the number of marketing emails that land in my spam folder from brands that should know better.
Here's what most of them missed: a 60-second check that would've saved their campaigns.
Open Google Postmaster Tools right now.
Look at your Spam Rate dashboard. That's it. One number tells you everything.
Gmail added threshold lines in 2025 to show exactly where you stand: the recommended threshold is 0.10%, and anything above 0.30% violates their policy.
If you're above 0.10%, you're playing with fire. Above 0.30%? Gmail is already throttling your mail.
Most senders don't check this until their open rates tank. By then, you're looking at weeks of cleanup work.
Need help getting your spam rate under control? I work with email operators to diagnose deliverability issues and build systems that keep you out of the spam folder. My deliverability audit identifies exactly what's damaging your sender reputation and gives you a step-by-step fix. Email me at [email protected] and let's talk about getting your emails back in the inbox where they belong.
Now check that dashboard. It takes 60 seconds.
Pavel