What's your newsletter
actually worth?

A market-based valuation model built around how buyers actually think, not how optimistic calculators want you to feel.

💡 Based on: Annual revenue × realistic market multiple

Step 1 — Revenue

Monthly Revenue (USD)

Total across all streams

$2,000

$0$50k/mo

Revenue type

Revenue predictability

How locked-in is next month's income?

Revenue control

Who controls how money flows to you?

▶ Optional: Monthly operating costs

Monthly Costs (USD)

Writers, editing, tools, paid acquisition

$0$20k/mo

When costs are provided, results will show both a revenue-based and a profit-based valuation. Buyers often model both.

Step 2 — Audience

Subscriber Count

12,000

500500k

Acquisition source

How did most subscribers find you?

Growth trend (last 3 months)

Audience quality

How targeted are your subscribers?

First-party subscriber data

Do you know details beyond name and email?

Step 3 — Market Fit

Strategic buyer fit

How clearly aligned is your audience with a specific industry or acquirer type?

Step 4 — Risk Factors

Is the newsletter built around you personally?

Your name, face, or persona is the main reason people open it.

Yes — penalty applies

Do all assets transfer cleanly?

Domain, brand, socials, and the verified list all go to the buyer.

✓ Clean transfer

Open rate above 30%?

Below 30% gives buyers a negotiating lever on price.

✓ Healthy open rate

Step 5 — Platform

Where is your list hosted?

Only affects valuation if the list can't be cleanly exported

⚠ Substack followers are not portable email subscribers. Buyers can't fully migrate the audience, which reduces what they'll pay. Migrating to Beehiiv or Kit before selling removes this discount.

What's your newsletteractually worth?

What's your newsletter
actually worth?

Send Point